Award honors media campaigns effectively promoting hospitality brands/groups through diverse platforms with creativity, originality, and relevance, enhancing brand awareness and customer engagement, yielding positive business impact.
IHG's 2022 campaign boosts brand loyalty with a data-led strategy and vivid ads, targeting new and loyal guests. Showcasing OOH art, airport billboards, and digital ads, plus partnerships in sports and music, it's achieved 2 billion impressions and improved loyalty and engagement, effectively connecting with its audience.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
